Going International

February 27, 2020







In December 2019, local South African recording artist Karma Luna took to the skies to broaden the horizons of her music career, flying to Europe to work with International Music Producer EGGSTA aka Eden Michelle, a South African born EDM producer living and performing throughout Europe and the U.S, in venues including the renowned 7 SEAS in Cyprus as well as SXSW Music Festival in Austin, Texas. 


Taking big risks and putting her fire for music to the test, Karma Luna returned to South Africa with 2 new singles and some big plans for 2020. The working vacation of a lifetime reignited her passion for being in studio, which has inspired her new Edgy Alternative Pop sound. 


South Africans can look forward to a sonic journey with each single portraying her evocative vocals as well as a fresh new image that takes risks and tests the water with her daring new content.  


Her planned releases for 2020 draw inspiration from international artists such as Halsey and Billie Eilish. 


Whilst in Cyprus, Luna worked with BBC and National Geographic photographer, Sebastian Rich. Although Rich is ​

​known for his highly emotive war photography, his exceptional eye for fashion portraits came alive in the exquisite images of Karma Luna. Being one of the coldest days in winter, the photo-shoot included a cold dip in the sea accompanied by unusually rough and choppy water (as seen in the images) from a storm the night prior.


“The shoot with Sebastian was incredibly intimidating. It challenged me in more ways than one – you view these models on the beach and it’s not as easy as it looks. Sebastian made me feel incredibly comfortable whilst still challenging me and bringing me out of my comfort zone. I’m proud of myself for putting on a brave face in the freezing water and going for it – the pictures came out beautifully.” - KL


Karma Luna was dressed by the young and ambitious South African female entrepreneur/designer JSL. 


“I feel as though JSL’s pieces were absolutely made for me – the mesh material, hoods, and sexy edge made me fall in love with almost every piece.” – KL from the shoot in Kourion Beach, Cyprus. 


Working in close collaboration, you can expect to see KL in a lot more JSL designs in the future.  


“My experience with EGGSTA in studio was challenging and beautiful. Writing with her was the most soulful experience. She could feel exactly what music I yearned to create, which no producer has been able to do until now. I was challenged and allowed the space to be vulnerable. From the lyrics to the instrumentation and oriental influence in the sound, I truly believe we are creating something that is a true expression of myself and I look forward to not only creating more music that is an extension of me, but mainly to see how South Africa and the rest of the world receives it.” - KL


To keep up with Karma Luna follow her across her social media platforms @KarmaLunaMusic or go to her website www.thekarmaofficial.com. 


To see more images from her shoot with Sebastian Rich, please see this link  https://www.dropbox.com/sh/ffqbysopturewyv/AAD_TivZFm96niJXwvybyY3ua?dl=0



Notes to editor


About EGGSTA – Producer 

Female DJ/Producer EGGSTA is the EDM revolution of Dance Music. EGGSTA aka Eden Michelle started her music


career at the age of 6 as a classical pianist.

 She then released her debut Pop/Rock album “Broken Truth” alongside producer Jon Buckley. Eden was signed that year to Sony Music Publishing writing hit songs for multiple artists internationally and having songs featured on National and International TV series.

 In September 2018, EGGSTA released her debut single "You & I". Her EDM sound has a huge commercial dance influence, emotional and evocative vocals, as well as her own lyrical content. What sets EGGSTA apart from multiple DJ’s in a predominantly male influenced genre in the industry is her classical influence on the piano in each record.


To listen to the song that inspired Karma to work with Eggsta, please see this link https://www.youtube.com/watch?v=JR1s_NI7Qxo


Facebook: @Eggstamusic 

Instagram: @Eggstamusic 

Spotify: https://open.spotify.com/artist/6DtlUeAwcib4uc0CfcgYBz

Youtube: https://www.youtube.com/channel/UCuP0CtzlSMTD-aOZ-sjw8qQ?view_as=subscriber


About Sebastian Rich – Photographer 

Sebastian Rich has been a photographer /cameraman in hard news, documentary and current affairs all his working life. He joined Independent Television News (UK) in 1980 and developed a gift for being in the right place at the right time on some of the world’s biggest breaking news stories; he gained a reputation not just as an uncompromising cameraman in the theatre of war but also as an insightful and highly talented photographer.

Jon Snow the highly regarded British television journalist describes Sebastian in the forward of his first book 'People I Have Shot' as(“Probably the finest news cameraman and photographer of his time… his camera work is amongst the most sensitive I have ever witnessed” Jon Snow, Channel 4 News)

Website: https://sebastianrichphotography.com/Asset.asp?AssetID=61070&AKey=Q446SBG6

Instagram: https://www.instagram.com/hopefocus/

Twitter: https://twitter.com/hopefocus?lang=nl


About JSL – Clothing Sponsor 


JSL is a women’s fashion brand founded by Jayde Lipschitz, The clothing embodies the spirit and 'sassitude' of and in honour of all the FIERCE WOMEN out there; to those who have FIRE INSIDE; to women who will change the world; to you - JSL says, YOU CAN. The clothing pieces in the JSL line will show elements of edge, and sexiness.


Facebook: https://www.facebook.com/pg/shopjslnow/about/?ref=page_internal. 

Instagram: https://www.instagram.com/shopjsl/



Image Credentials:

Hair – Sorbet Drybar Dunkeld and Karma Luna 

Makeup – Taken by Storm 



Released by:

The Publicity Workshop, on behalf of Karma Luna

082 563 3936 

For media enquiries please contact Tam@tpwagency.co.za or Dionne@tpwagency.co.za








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